Marketing Partnerships | WWF

Marketing Partnerships

WWF engages in a variety of cause marketing partnerships that help drive awareness of, and revenue towards, our conservation work. These partnerships provide a company’s customers and employees with opportunities to show their support of WWF and contribute to protecting nature.

Through the significant support of these companies, WWF has been able to carry out conservation work across the globe in an effort to build a future in which people live in harmony with nature.

Corporate Heroes

WWF is proud to honor our Corporate Heroes, partners who have donated $500,000 or more through collaborations with WWF. These partnerships have not only engaged millions of customers in conservation, but also generated critical funding for WWF’s conservation programmes in and outside Singapore. Corporate Heroes are partners committed to long-term partnerships working closely with WWF for years, exemplifying their commitment to the environment and WWF’s conservation work.

Types of Marketing Partnerships

While each opportunity is unique, WWF works closely with corporations to design marketing partnerships in the following categories:

  • LicensingLicense the panda logo and WWF name to secure revenue and to build brand awareness.
  • Cause-Related Marketing Promotions: Connect more deeply with existing customers, employees and prospects by supporting initiatives that are important to them.
  • Beneficiary Programme: Make WWF a beneficiary of your charity or fundraising event.
  • Workplace Giving: Empower your employees to support WWF in workplace giving campaigns or fundraising events. 

Collaborate with Us

If you are interested in exploring a marketing partnership with WWF,  contact:

Mayj C. Tolentino
Corporate Partnerships Manager