Labeling and packaging leader Avery Dennison Corporation is committed to reduce its absolute greenhouse gas emissions by at least 3 percent every year between now and 2025. At the same time, through its 2025 goals, it also aims to develop a paper supply with origins that are 100 percent certified as sustainable, with at least 70 percent bearing certification by the Forest Stewardship Council or FSC®.
In a meaningful partnership with WWF, Avery Dennison embarks on a year-long support with opportunity for expansion to kick-start native species plantation and high quality acacia seedling production benefitting small holders in a FSC® certified acacia forest in Thua Thien Hue province, Vietnam.
"I’m very proud to be part of this truly unique collaboration with WWF and the Forest Owners Sustainable Development Association of Thua Thien Hue Province in Vietnam. I believe such positive actions not only raise awareness of the importance of sustainable paper sourcing within our industry but also help influence the broader value chain to make more sustainable choices which can directly help the environment and livelihoods of local communities"
Marcel Cote, Director for Strategic Marketing and Regional Sustainability Lead, Label and Graphic Materials, South Asia Pacific and Sub-Saharan Africa, Avery Dennison
While some multinationals, like Avery Dennison, strive to create more sustainable supply chains, our forests’ future may really be in the hands of the millions of smallholders around the world. The road to sustainability requires effective collaboration across the multi-layer production chain.
Thua Thien Hue province which includes Hue, a World Heritage site is a region within WWF’s priority landscape. The project will benefit The Forest Owners Sustainable Development Association of Thua Thien Hue province (TTH- FOSDA), an association of acacia plantation smallholders in the said province. Founded in 2016 by the Provincial Forest Protection Department and the growers of acacia, TTH-FOSDA has a membership of 241 households, organized under 14 sub - associations at village level.
‘Native species plantation and high quality acacia seeding production’ is a tremendous opportunity for these smallholders to, on one hand, improve their income, and on the other hand, enhance biological diversity conservation in compliance with the FSC® certification requirements.
As required by FSC® Standard and Principles, within the Acacia plantation forest, native species will be promoted to enrich buffer zones, especially along the rivers, streams and lakes, as a ‘green belt’ in accordance with sustainable forest management plan of TTH-FOSDA. This will prevent soil erosion and improve soil fertility, as well as improve water supply quality. Besides, this green belt will be maintained and reserved, after Acacia is harvested, to protect and connect the small marginal habitats of wildlife in the area.
In the aspect of forest plantation following FSC® certification, to improve the added value of timber trading, seedling quality and supply source of acacia plays a very important role in the production.
Building a community seedling production model of high quality acacia timber, which is implemented by key acacia smallholders, will ensure that local farmer can, easier and with lower costs, source reliable and qualified seedlings. Furthermore, in the long run, the nursery model implemented by local people in this project can become a prototype for household -level production business, create jobs and increase income for local communities.
In addition, 'native species plantation and high quality acacia seeding production' model will help Acacia's smallholders, as well as local authorities, improve the awareness and practices on sustainable forest management and forestry production business, by achieving positive impacts on all three fronts - economy, environment and society.
View our recent conservation trip to Vietnam here:
If you're interested in exploring a similar partnership with WWF, contact:
Mayj C. Tolentino
Senior Manager, Corporate Partnerships