Since March 2013, StarHub customers have been doing their bit to save the planet using their StarHub Rewards points. Under StarHub’s Rewards Redemption programme, customers can redeem a $5 tax-deductible donation to the World Wide Fund for Nature (Singapore) Limited Conservation Fund (WWFSCF) in exchange for 250 rewards points.
Currently, it is the only local telco that offers customers the opportunity to make a positive environmental impact using their Rewards points. StarHub customers can visit www.starhub.com/rewards to redeem their donations to WWFSCF.
For several years now, StarHub has been a staunch supporter of Earth Hour, dimming lights and switching off television sets at its retail shops and Customer Service Centres around Singapore from 8:30pm till 9:30pm, every last Saturday of March.
StarHub has consistently been a media partner for Earth Hour providing free airtime to WWF-Singapore to help raise awareness amongst its viewers about Earth Hour each year during the Earth Hour campaign period.
Also in the spirit of going beyond the switch-off for Earth Hour, StarHub launched RENEW, an electronic waste (e-waste) recycling initiative by introducing bins for the public in March 2012. The network of e-waste recycling bins has since expanded to a total of 466 bins in 419 locations across Singapore, collecting over 292 tonnes of e-waste to recycle to date1.
E-waste, which includes items such as mobile phones, cable modems, laptops and lithium-ion batteries, contain hazardous substances and the improper disposal can lead to serious pollution and health problems. E-waste generated in Singapore amount to more than 60,000 tonnes each year with the widespread use and replacement of electronics. A study done by NEA found that 60% of consumers are unaware or unsure of how to recycle their e-waste.
Hence, as a provider of electronic goods and services, StarHub feels that it is only right to raise awareness and provide consumers with an avenue through which they can safely and responsibly dispose their electronic waste.
Forests in Asia, home to elephants, tigers and other endangered species—are often cleared to make room for growing rubber trees and palm oil. They are among the most threatened forests in the world. One such area is Rimbang Baling in central Sumatra, one of Indonesia’s last pristine rainforests and a critical habitat for Sumatran tigers and wildlife.
About 20% of Rimbang Baling is already lost to deforestation, the last elephant was spotted in 2011 and human encroachment is threatening further loss of wildlife habitat and endangered animals. Apart from the Rewards Redemption Programme and Earth Hour, StarHub has now joined hands with WWF-Singapore in fighting this degradation. A total of 263 trees will be planted in Rimbang Baling in a fight to reverse the damage and rebuilding crucial wildlife habitats and ecosystem.
1 Figures as of Sept 2018
If you're interested in exploring a similar partnership with WWF, contact:
Mayj C. Tolentino
Senior Manager, Corporate Partnerships