Entering into the second year of a 6-year partnership to double the number of tigers in the wild, Tiger® Beer and WWF collaborates with Kenzo, an iconic French fashion house to launch a limited edition called the Rare Stripes Collection. This one of a kind collection aim to shine a spotlight on the vulnerable wild tigers clinging to survival across the world.
Due to habitat destruction and illegal tiger trade, the world’s wild tiger population has dwindled to around 3,900 as of last year – representing an urgent need for more to be done.
This year’s campaign builds on the success of the #3890Tigers campaign in 2017, where consumers pledged against illegal tiger trade by merging their ‘selfies’ with one of six bespoke tiger artworks created by global artists using the power of Artificial Intelligence (AI) technology.
"The tiger is an iconic feature of brands around the world. Yet, due to rampant poaching and habitat destruction, the wild tiger behind the logo is now at risk of extinction. In connecting people to the real stories of tigers in the wild, the Rare Stripes collection shows how brands can give back to the inspiration behind their icons - by helping to raise awareness and funds towards doubling the number of tigers in the wild,” said Mike Baltzer, Leader of WWF Tigers Alive.
This year, KENZO, recognised worldwide by the emblematic tiger on its iconic designs, has come on board to join forces with Tiger® Beer and WWF in supporting wild tiger conservation. Inspired by the life stories of eight individual tigers from the wild, the first-of-its-kind collection will launch internationally at the flagship KENZO store at Ginza Six in Tokyo, Japan on 21 July 2018.
“We wanted to get consumers to reflect on the amazing animal that represents our beloved icon and inspire them to take action to save the wild tigers from extinction. By partnering with WWF, KENZO and great emerging talent from around the world to create the collection, we hope to reach out to more consumers and continue to raise global awareness and funds for endangered wild tigers,” shared Venus Teoh, International Brand Director for Tiger Beer.
Together with KENZO’s co-creative directors Humberto Leon and Carol Lim, Tiger® Beer handpicked four global emerging artists to create a limited-edition collection of garments. The artists include: illustrator and designer Esther Goh (Singapore), illustrator and printmaker Julienne Tan (Cambodia), visual and digital artist Sean Lean (Malaysia) and contemporary artist and sculptor Meryl Smith (USA).
Prior to embarking on the project, KENZO’s co-creative directors and the four artists travelled to Cambodia, where tigers are now functionally extinct, to meet a WWF Wildlife specialist in an effort to better understand the plight of wild tigers. Sharing more about the project, Humberto shared, “A world without tigers is unimaginable, but that’s the reality we could be facing, if we do nothing about it now.”
“After our trip, Carol and I knew we had to get involved to raise awareness about such a serious issue. In doing so, we’ve had the opportunity to work with some amazing raw talent on the creation of a beautiful collection inspired by these amazing creatures.”
100% of proceeds from the sale of the collection, which is made using Global Organic Textile Standard (GOTS) compliant organic cotton, will go to WWF in support of doubling the world’s wild tiger population.
In November 2014, after three dogs in the village were killed by tigers, locals contacted a group that was set up by WWF that addresses human-tiger conflict. They found and tranquilized a severely malnourished tiger and he was brought to a government-run rehabilitation centre that specializes in nursing distressed tigers back to health for their eventual release into the wild. It was here that the tiger earned his name, Uporny, for refusing to leave his transport cage to enter the new enclosure. Uporny’s health improved in the next seven months and was released back into the wild.
Kamrita lived in the Himalayan country of Nepal and was first spotted in 2009. Kamrita’s distinct stripe pattern with incomplete rings on her tail and thick stripes on her flanks made her easily recognisable. Her story of survival and protective motherhood was shared with WWF supporters through the latest camera trap images, until the last image of her was captured three years ago. Over the years, Kamrita became WWF’s adopted tiger and a symbol of hope for her whole species. Kamrita lived a full life as a loving mother to at least five cubs.
In mid-October 2016, a young Amur tiger was sighted in the port city of Vladivostok and caused a media sensation in Russia. On the night of 20 October, the police received a tip-off that the tiger was spotted in Shamora Bay and a search operation was immediately conducted where the tiger was sedated safely. He was then named Vladik, by the residents of the city. Vladik was delivered to a rehabilitation centre and underwent a lengthy recovery process and on 15 May 2017, Vladik was released into the Bikin National Park.
Daughter to the world’s famous tigress Machali, Krishna is one of three tigresses born from her mother’s last litter in Ranthambhore National Park. Compared to her sister Satara, Khrisna was less dominant but by 2010, Khrisna progressively overtook Satara and had the largest territory among all the tigresses of Ranthambhore. To this day, Krishna is still living well and is known to have given birth to three litters of cubs. Compared to her quiet demeanour in the past, she was frequently sighted with her cubs, leading them to become one of the most iconic tiger family in history.
Unleash your creativity. With the template provided, be inspired by any one of the tiger stories featured in the #RareStripes campaign. Create your #RareStripes to stand a chance to win a limited edition tote bag and apparel from Kenzo. A total of five winners with the best designs will be selected by 15 Oct 2018.
How to participate:
1. Save the template below.
2. Create your own #RareStripes. Use any digital platforms you prefer to design your own unique stripes.
3. Enter the contest by posting this on your Instastory.
4. Tag us on Instagram @wwfsg and include the hashtag: #RareStripes.
*Make your post public.
5. Double your chances of winning! Submit your entry via the link below.
During a routine patrol in the Belum-Temengor forests of Malaysia in 2009, a WWF patrol team stumbled across a wild tiger aged about 2 and a half years old, brutally caught in a snare set by poachers. Based on the assessment of the tiger’s wound, it was judged that he could have been trapped for more than two days. The tiger was rescued but sadly succumbed to its injuries after a few weeks. He was never named, thus earning his title as "nameless" and was featured prominently in an award-winning documentary, “On Borrowed Time”.
On 29 December 2015, Filippa, an Amur Tiger, was first found as an exhausted five-month-old tiger cub covered in dog bites in one of the gardens of Filippovka village near the Land of the Leopard National Park. She was dying from starvation and nearly fell victim to other wildlife. The village locals alerted staff from the national park and after 14 months of recovery at a rehabilitation center in the village of Alekseevka, Filippa made a full recovery. She was then given her name after the village where the local people found her.
Cambodia’s dry forests used to be home to scores of tigers but intensive poaching of both tigers and their prey led to the eventual demise of tiger population in the country. The last tiger in Cambodia that was seen on a camera trap in 2007 was identified to be a mature male tiger. Since then, he nor any other tigers were ever found again. Without any evidence, scientists declared that tigers were functionally extinct in Cambodia. This final image was symbolic to the Cambodian people and raised the urgency to secure forested landscapes to reintroduce tigers.
Machali was born in 1997 and at two years old, she started hunting on her own, a behaviour typically indicates that a cub is ready to be independent. Her dominance in Ranthambhore began as she took away part of her mother’s territory and built her territory in the best parts of the park over time including the palace, lakes and fort of Ranthambhore. She would eventually win the title of “Queen of Ranthambhore” and passed away at age 19. Before her final moments, Machali had successfully given birth to four litters who still bring life to Ranthambhore National Park.