We are all Connected

What does your sandwich, kitchen table, fridge or that souvenir you picked up on your last holiday have to do with conservation?


Well many of these everyday items that we eat, wear and use are connected to our natural environment and the local communities that depend on it. Our immediate world and lifestyle can only survive if the planet continues to do.

We are not asking you to take a stand against consumerism or be ‘anti-stuff’, but we want to highlight the link between our world and lifestyle with what’s happening to the environment thousands of miles away.

The world is where you live. Help us look after it.

Download the Living Planet Report 2012

Save the Kitchen Table

Forests cover 31% of the globe. They provide a livelihood and home for millions, and regulate our climate.

They are the lungs of the planet. As forests are cut down for timber we all breathe a little less easily. But we needn’t stop making wooden furniture, or using the countless other forest products we depend on. We just need to be more forest friendly. That’s why WWF helped start the Forest Stewardship Council - the FSC.

When you see the FSC label on wood and paper products, you know they are sustainably sourced.

More on protecting our forests.
 / ©: Kate Holt / WWF-UK
Virunga National Park, Democratic Republic of Congo
© Kate Holt / WWF-UK

Save the Fridge

Generating energy is responsible for 2/3rds of greenhouse gases.

And the fridge is amongst the most electricity hungry appliances in your home. But it’s possible to stop the devastation this is threatening in the Himalayas. Better, smarter ways of producing sustainable energy already exist. WWF are working to convince governments, companies and households to make better choices about energy conservation.

By 2050 a sustainable energy programme is achievable. You can help preserve the environment by conserving your energy.

More on combating climate change
 / ©: Elma Okic / WWF-Canon
The Gorner glacier, second largest glacier system in the Alps, shrank by 290 m in 2007/2008.
© Elma Okic / WWF-Canon

Save the Sandwich

Overfishing is a problem that affects every one of us. If fish stocks are further depleted and collapse 170 million jobs could disappear.

And the 1 billion people who rely on fish as their main source of animal protein could go hungry. WWF and Unilever established the Marine Stewardship Council (MSC) to encourage and reward sustainable fishing. Around the world, WWF works to implement sustainable fishing practices and increase market and consumer demand for sustainable seafood. The fish win. The fishermen win. And you get to eat your sandwich.

More
on sustainable seafood.
 / ©: Brian J. Skerry / National Geographic Stock / WWF
Northern bluefin tuna, Spain
© Brian J. Skerry / National Geographic Stock / WWF

Save the 'WOW'

Illegal poaching is pushing dozens of species to the brink of extinction.

We lost 97% of our wild tiger population in the last century. 33 Rhinos were killed in 2010 in South Africa alone And thousands of elephants across Africa and Asia A tonne of ivory seized at Bangkok in one month alone. WWF can secure protected habitats.

Help us to equip rangers to track animals...and protect them from poachers.

More on our work to stop poaching.
 / ©: © National Geographic Stock/ Michael Nichols / WWF
Close up of a captive tiger's face (Panthera tigris), Africa Marine World, Vallejo, California, United States.
© © National Geographic Stock/ Michael Nichols / WWF