Singapore is an island nation, home to more than 5 million people, with little to no natural resources, including water. The country relies on rain as a source of water but it also cannot afford to use large areas of land to collect and store rainwater.

Even as Singapore builds a robust, diversified water supply across its national taps, a key complementary strategy has been to drive home the importance of conserving water. Public education has seen results: Between 2003 and 2015, households cut their water use per person per day from 165 litres to 151 litres. The PUB's long-term goal is to see this lowered to 140 litres by 2030.

Currently, each Singapore resident uses 150 litres of water per day, enough to fill almost two bathtubs. This is far more than the usage in other cities with comparable standards of living, such as Estonia's capital Tallinn, Europe's most water-saving city, where each person uses 95 litres daily.


Globally, WWF partners with governments, businesses, international financial institutions and communities to ensure healthy freshwater systems exist to conserve wildlife and provide a sustainable future for all. We believe that water is vital to building healthy communities and developing national economies.

In Singapore and in partnership with HSBC, WWF launches #ripples_sg where we will be building a network of water stewards by securing water consumption to sustainable levels through community based knowledge sharing and action. Aligning with HSBC’s global Water Programme which aims to provide and protect water sources, inform and educate communities in need, enabling people to prosper and driving economic development across the world, the #ripples_sg programme shall undertake the following activities.

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  • Water knowledge sharing and action through community engagement and awareness raising amongst students and community centres in Singapore.

  • Engagement with community groups and local partners to support water related projects and marine biodiversity in Singapore.

  • Develop a water footprint database on bottled water and/or coffee, and canned drinks and advocate to reduce unnecessary consumption of water to complement the government’s efforts of water saving and reduction plan. A white paper was written to document the learning and findings from the Ripples research conducted between July-October 2019 where a total of 5,644 participated and gave their thoughts. Read the paper here.


Would you like to be a part of this growing community of Water Warriors and Volunteer with us? Check out our year-long calendar here and register today.

Together, we can create a water-secure future!



If you're interested in exploring a similar partnership with WWF, contact:

Mayj C. Tolentino 
Head of Corporate Partnerships and Engagement