Fishial-Seafood-App | WWF
© Jürgen Freund / WWF

Our oceans feed nearly 3 billion people, provide jobs for over 10% of the world's population and generate USD 2.5 trillion of economic benefit per year.

However studies show that fish populations have fallen by 50% in the last 4 decades and, if nothing changes, fish stocks could collapse by 2048.

WHAT YOU CAN DO

WWF-Singapore is introducing a pioneering mobile app that will raise awareness among the public about sustainable seafood. But for this, we need your help!

The Fishial app will help people identify fish species that are sustainable when they shop. We now need thousands of sample photos of seafood species for it. This will strengthen the app and help it recognize seafood species found commonly in Singapore markets. 

2 STEPS FOR SUSTAINABLE SEAFOOD

Just follow two easy steps to help our seafood consumption to become more sustainable:

1) Take clear pictures of seafood species (in landscape mode) that you find in supermarkets or wet markets. Please avoid pictures of cut, cooked or packaged species. Your phone camera (at least 5 MP) is enough for this!

2) Upload your pictures here: http://bit.ly/WWFFishial

HOW YOUR PICTURES HELP

The app will have a unique 'Fishial Recognition' feature that can identify species of seafood that we see in markets (yes, just like Facial Recognition!). More the sample pictures submitted to the app in its development phase, higher will be its accuracy in recognizing distinct seafood species after the feature is launched.

WWF-Singapore will use your uploaded pictures only for the development of the app and not for any other purposes.

SAMPLE PICTURES

A clear image of the species. Good picture!

Clear and whole image of multiple fish - Good picture!

The picture is incomplete and can't be used!

Multiple species in the same photo, and the ice in the centre makes the species difficult to recognize!