An article published in 20191 found that three in four internet users above 16 years old have shopped online. With around 200,000 parcels shipped daily in Singapore,alarmingly, this number is projected to double by 2025.Given that the recycling rate in Singapore is already low — 4% for plastic waste — much of this will be incinerated and end up in landfills.
Motivated by these trends, WWF-Singapore’s PACT Programme has completed a feasibility study to understand and identify the barriers of using reusable packaging in e-commerce, focusing on business-to-consumer packaging.
In our efforts to further drive a circular economy in Singapore, UOB has joined WWF-Singapore as a Lead Partner to pilot a reusable e-commerce packaging programme to bring these insights to market.
“The objective of the pilot is to educate consumers on the problems with packaging waste and to promote the concept of e-commerce reusable packaging in Singapore as a part of the circular economy solution. With the pilot, consumers can try out the new system for themselves and provide valuable feedback to make this a new norm.” – Stefanie Beitien, Head of Market Transformation, WWF-Singapore
“According to our UOB SME Outlook Study 2022, three in five small and medium-sized enterprises believe in the importance of adopting sustainable practices. Among the top motivators are an improved brand reputation that will appeal to their customers and the contribution to a greener Singapore. This reflects the growing awareness and adoption of climate-conscious decisions by businesses and consumers alike. This pilot initiative is a step in the right direction to encourage more companies, especially retailers and e-commerce players, to contribute to a circular economy and to forge a sustainable future.” said Mr Eric Lim, Chief Sustainability Officer, UOB.
The programme kicks off in April 2022 with the below key goals with a series of discussions, trials with businesses and an informative webinar to mobilise retailers and the community to be a part of the first of such initiatives towards greener e-commerce in Singapore.