“The objective of the pilot is to educate consumers on the problems with packaging waste and to promote the concept of e-commerce reusable packaging in Singapore as a part of the circular economy solution. With the pilot, consumers can try out the new system for themselves and provide valuable feedback to make this a new norm.” – Stefanie Beitien, Head of Market Transformation, WWF-Singapore

“According to our UOB SME Outlook Study 2022, three in five small and medium-sized enterprises believe in the importance of adopting sustainable practices. Among the top motivators are an improved brand reputation that will appeal to their customers and the contribution to a greener Singapore. This reflects the growing awareness and adoption of climate-conscious decisions by businesses and consumers alike. This pilot initiative is a step in the right direction to encourage more companies, especially retailers and e-commerce players, to contribute to a circular economy and to forge a sustainable future.” said Mr Eric Lim, Chief Sustainability Officer, UOB.

The programme kicks off in April 2022 with the below key goals with a series of discussions, trials with businesses and an informative webinar to mobilise retailers and the community to be a part of the first of such initiatives towards greener e-commerce in Singapore.

• Gain insights and learnings for possible future implementation of e-commerce reusable packaging through the pilot trial.
• Gain insights into customer behaviours pertaining to e-commerce reusable packaging through a pilot trial.
• Gain insights and learnings for businesses that are interested to implement e-commerce reusable packaging in Singapore.
• Reach 300,000 and engage 3,000 people in Singapore through community outreach.
• Increase knowledge of plastic pollution and drive adoption of reusable packaging amongst the e-commerce community in Singapore