It’s time to unleash your creativity and bring your sustainability message to life through digital storytelling!
In this module, you’ll explore how to craft meaningful content across different formats, whether through video, writing, or illustration. You’ll also learn how to simplify complex ideas, build emotional connection, and spark action with your story.
To guide you, we’ve brought together three inspiring storytellers from Singapore who’ve mastered the art of turning information into impact:
🎥 Kong Man Jing (BioGirl MJ) is the co-founder of Just Keep Thinking, a wildly popular science communication platform reaching 3–5 million viewers monthly. With a background in environmental biology and teaching, MJ blends education with entertainment to make science accessible through viral videos, comic books, eco-learning tours, and even a decommissioned train turned into a sustainability hub!
🖍️ Darel Seow is an illustrator and visual storyteller whose nature-inspired artwork has been featured by institutions like the British Museum and Singapore Botanic Gardens. Through storytelling, imagination, and play, Darel invites people to rethink their relationship with nature, one drawing at a time.
📝 Wei Qian is a bilingual journalist at Lianhe Zaobao who explores the intersection of people and the planet. Passionate about interdisciplinary thinking, he uses writing to unpack the cultural, economic, and political layers of sustainability and to create conversations that resonate with youth.
Whether you’re scripting a video, sketching an idea, or writing a story this module will give you the tools to make your campaign message go viral, for the right cause.
Important: This module includes three creative workshops: video, writing, and illustration.
We invite you to choose any two workshops to focus on for your learning and campaign development. This allows you to build on your strengths and experiment with styles that resonate with you.
Module Description:
Digital storytelling is one of the most powerful tools for driving change and in this module, you’ll learn how to do it with purpose and impact. Whether it’s a reel, a written post, or an illustration, content has the power to shift perceptions, simplify science, and mobilise action.
This module invites you to explore three key workshops, writing, video, and illustration. We invite you to choose any two to focus on.
You’ll learn how to distil complex sustainability concepts into relatable, bite-sized content that resonates with your audience while staying true to your voice and values.
Featuring three incredible creatives from Singapore: BioGirl MJ (video), Wei Qiarn (writing), and Darel Seow (illustration). This module will equip you with behind-the-scenes insights, practical tools, and creative techniques to turn your ideas into content that sticks.
Learning Objectives:
By the end of this module, you will be able to:
- Understand the foundations of impactful digital storytelling for sustainability.
- Apply two content formats of your choosing: video, writing, or illustration in order to develop campaign content.
- Simplify science and sustainability topics for wider public audiences using your own creative lens.
- Break down storytelling into clear steps: ideation → storyboarding → creation → editing → posting.
- Explore how short-form content can condense key messages without losing meaning.
Key Takeaways:
- Effective content starts with clarity: Make complex topics relatable by focusing on relevance and audience needs.
- You don’t need to do it all: Choose the format that best suits your skills and message. Focus, then refine.
- Science can be fun: Infuse your storytelling with curiosity, humour, and real-life examples, as shown by MJ’s viral approach.
- Structure matters: Great content follows a clear flow, idea, storyboard, shoot or draft, refine, and publish.
- Bite-sized ≠ shallow: Learn how to say more with less, especially in today’s fast-scrolling, short-form world.