© WWF-Singapore

JOB DESCRIPTION

Position title: Digital Marketing & Fundraising Manager

Reports to: Head of Department

Direct Reports: Digital Marketing Executive & Digital Marketing Content Executive

Location: Singapore

Duration: Permanent role

Starting date: ASAP

 

In this critical role we want you to make your mark helping to make our digital brand presence and voice the loudest, most respected and reliable in helping to restore nature to its glorious best and to save our planet. In this role, you will play a key role in ensuring that we grow our support through all digital channels, helping us build a movement in defence of nature and working with our fundraising teams to ensure our digital channels help us attract and convert new financial supporters.

We are looking for an effective digital marketer with people management skills, who is capable of mobilising, inspiring and developing a high performing, multi-channel digital team and will have extensive experience in designing and delivering successful multi-channel performance campaigns.

You will have a track record of growing engagement and support on social media channels and expertise in delivering high-performing digital strategies.

 

As a Manager you will be able to demonstrate:

  • People and Project Management Skills:

    • Take the lead responsibility for the operational running of digital fundraising activities and programmes

    • Manage and develop the Digital Marketing Executive and the Digital Marketing Content Executive

    • Build and manage relationships with internal and external stakeholders, such as partners and agencies

  • Strategic Planning & Proven track record of Digital sales delivery:

    • Develop global strategies for digital marketing channels (email, search, display, paid social, programmatic, peer to peer, or any new channels such as virtual reality)

    • Deep understanding of Sales/Fundraising concept

    • Look for opportunities to move digital fundraising forward and identify new channels for digital acquisition to generate more funds for WWF-Singapore

    • Launch always-on and also specific lead generation campaigns to keep generating leads on a monthly basis

    • Ensure that all WWF-Singapore’s digital channels are optimised and utilised for fundraising purposes (when possible), as well as develop standalone fundraising appeals (one time campaigns or seasonal campaigns) and make recommendations for improvements

    • Plan WWF-Singapore’s digital fundraising strategy long-term 

  • Managing Media spend and planning both with internal capacity and via 3rd party agencies and marketplaces:

    • Experience in managing agencies and in house teams

    • Search for and manage the relationship with digital agencies or other digital suppliers

    • Digital Media buy (ad budgeting)

    • Strong experience using data analytics tools

  • Creative mindset to conceptualize new digital marketing campaigns:

    • Creativity and innovative approaches to new campaigns/ projects

    • Understanding of data flow and supporter journeys from beginning to end

    • Help develop and build the digital Peer-to-Peer platform and strategy

  • Budget management and a complete understanding of metrics for generating income (ROI, CPL, CPA):

    • Build and manage digital budgets and monitor and report on results to make ensure digital fundraising delivers on target

    • Analyse existing projects and programmes to help determine viability and prioritise, and allocate resources and budgets

  • Software management and Web design skill set:

  • Collaborate with web development and web design teams to provide guidance on marketing-related aspects of WWF-Singapore’s fundraising and lead generation websites 

  • Knowledge and experience of web development is not required but will be an advantage

  • Understanding of integration of platforms (APIs)

  • Understanding of UX and UI

  • Platform management execution


 

Required Qualifications

  • Bachelor's Degree, Post Graduate Diploma, Professional Degree, Business Studies/Administration/Management, Commerce or equivalent experience

  • Ability to demonstrate practical application of digital marketing expertise to the highest level

  • At least 6 year(s) of working experience in the related field is required for this position

  • Good written English, with a flair for writing and producing online content

  • Able to manage multiple tasks and deliver on tight time-frames

  • Excellent project management skills

  • Strong attention to details and good interpersonal and vendor management skills

  • Familiar with managing paid social media platforms such as Facebook, LinkedIn, Twitter and Instagram will be an advantage

  • Experience with Google Ads suites

  • Experience with building or designing web pages will be an advantage

  • Experience in fundraising or charity projects will be a bonus 

 

This job description covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff. Other tasks may be assigned as necessary according to changing organizational needs.

 

Interested candidates to send cover letter and CV in English to hr@wwf.sg with the subject line “Digital Marketing & Fundraising Manager ”.