Palm Oil Communications and Advocacy Manager – WWF Singapore.   | WWF
© WWF-Singapore

Position title: Palm Oil Communications and Advocacy Manager – WWF Singapore.  

Reports to: Global Palm Oil Lead

Start Date: Immediately


About World Wide Fund for Nature, Singapore (WWF)

WWF-Singapore is a Singapore-registered charity, a network member of WWF International – one of the world’s largest and most respected independent conservation organisations. WWF-Singapore protects critical resources for people in Singapore by driving change across government, business, civil society and local communities. To meet key conservation goals, we address issues such as deforestation, haze pollution, seafood sustainability and illegal wildlife trade in Singapore and around the region. We deliver transformational corporate partnerships, fundraising to execute local and global conservation programmes and projects and community outreach to achieve WWF’s global goals for food, forests, oceans, water, wildlife, and climate and energy.   As one of WWF’s global hubs, WWF-Singapore supports a global network that spans over 100 countries.

WWF’s vision is a future where all palm oil is produced without causing deforestation, peatland and environmental degradation or harming wildlife, where workers are treated fairly, and communities' rights are respected, and producers including smallholder farmers have access to tools for responsible production and access to benefit from the market for responsible palm oil.

WWF’s goals for palm oil are to:

  • Protect: Wildlife and the environment is protected from expansion, and palm oil driven deforestation and natural habitat conversion is halted

  • Produce: Production is sustainable in resilient and biodiverse landscapes, no longer contributes to climate change, and the industry provides sustainable livelihoods, reduces poverty and respects human rights

  • Restore: The industry becomes a driver for wildlife conservation and restoration efforts, ensuring that landscapes with palm oil are healthy and living

WWF will launch a five year Asia Sustainable Palm Oil Programme (ASPOP) that aims to remove deforestation from supply chains and increase sustainable production and consumption of RSPO certified sustainable palm oil (CSPO) in Asia. The project will be implemented across the four countries responsible for the highest volume of palm oil production and consumption in the region: Indonesia, Malaysia, China and India. In addition, the WWF Singapore office will engage with major regional buyers and traders headquartered here, addressing the link between production and consumption. The project is taking a whole value chain approach with activities to drive sustainable production, sustainable trade and sustainable consumption. This programme is the foundation of WWF’s palm oil strategy for Asia, transforming the palm oil sector to one that is more responsible and sustainable, and delivering “living” landscapes.


Major Functions: 

The objective of this role is to ensure technical robustness, geographic reach and network alignment of all external communications related to sustainable palm oil.  This role will be particularly vital to delivering trader and buyer engagement strategies of the ASPOP programme and to ensure major projects related to company performance (Palm Oil Buyers Scorecard and Responsible Traders Index) are effectively targeted and executed to achieve maximum impact.

The role will develop and action a communications plan for ASPOP, designed to amplify the impact of ASPOP work plan activities to meet objectives and targets. The successful candidate will facilitate and work in close collaboration with the communication, policy and conservation teams in WWF offices in Indonesia, India and China as well as colleagues in WWF Singapore office.

In addition to supporting key activities under the ASPOP programme, this role will contribute to the coordination and development of global messaging and positions to inform both national and industry level policies and guidelines on the production and trade of sustainable palm oil.

The responsibilities will be as follows:

Major Duties and Responsibilities:  

  • Communications Strategy 

    • Identify and profile key stakeholders and influencers that are able to have a positive impact on the various issues linked to the supply chain of palm oil spanning traders, members of government, buyers, media partners and certification schemes. 

    • Identify strategic communication points. Conduct a landscape review profiling trade and demand markets, mapping policy opportunities and risks. 

    • Plan strategic interventions in media engagement, campaigning and direct stakeholder relations around key programme themes including: sustainable trade, consumption and production of Palm Oil.

  • Research and Advocacy

    • Develop WWF position papers outlining responsible actions from industry stakeholders including buyers, traders, growers and governments. Work across WWF offices and across practice leads as well as with key external optional leaders to ensure communications and advocacy approaches are aligned, robust, field verified and supported by case-studies and data. 

    • Develop WWF response and talking points for strategic issues affecting sustainable palm oil. (e.g. response to trade tensions regarding the sustainability of palm oil; response to anti-palm oil media and initiatives; communications strategy for the Palm Oil Buyers Scorecard.)

  • Campaign and Communications Execution

    • Design and coordinate the distribution of media content under the guise of the global palm oil programme – for example, press releases, blogs and Op-Eds, social media output (e.g. tweets, Facebook and Instagram posts from the Food Practice media accounts), conference presentations and interviews that reinforce the ASPOP and global palm oil theories of change and the objectives of WWF’s palm oil work.

    • Support ASPOP country teams – and, where appropriate, other WWF offices – in preparing coordinated external communications to queries, pitches, content production with guidance on messaging, storytelling approaches and audience engagement. 

    • Work closely with national teams to identify targeted comms and campaigning opportunities and engage the international and regional comms and campaigns teams within WWF to explore their potential.  Support key offices to convene buyers and producers around common problems, and to outline and workshop potential solutions, and rally the sector around a roadmap for delivery.  

    • Support field teams with creating bespoke content from the “living landscapes” of ASPOP and wider palm oil strategy, and distribute final content kits to the WWF network. 


Required qualifications and skills:  

  • Degree in communications, PR, journalism or related subject

  • At least five years’ relevant professional experience in journalism, PR, or organizational communications

  • Experience with, and knowledge about, business sustainability and ideally palm oil

  • Ability to deliver multiple simultaneous projects

  • Articulate, creative, passionate, flexible

  • Absolute discretion, tact, diplomacy and negotiation skills

  • Excellent written and spoken English – other regional languages an advantage

  • Experience in conservation and environmental issues

  • Ability to work as part of a team in a multicultural environment

  • Adheres to WWF’s values, which are: Knowledgeable, Optimistic, Determined and Engaging.


WWF is an equal opportunity employer and committed to having a diverse workforce.

This job description covers the main tasks. Other tasks may be assigned as necessary according to organisational needs.

Interested candidates should email a CV and a cover letter with the title “Palm Oil Communications and Advocacy Executive” to

Deadline for applications: 5 January 2020