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CAMPAIGN

CLINIC

90 selected youth from the ASEAN region will gather in Singapore for the 3-day Campaign Clinic which aims to nurture the participants’ social media campaigns to be 80% launch ready. The Campaign Clinic is designed to facilitate a deeper understanding on sustainability, digital marketing, sustainability advocacy and community building through talks, ideation exercises, group discussions and workshops.

​​Youths will receive personalised supervision from consultants and speakers. Participants will also be put into accountability groups with other like-minded youths and #WeGotThis alumni where they will get to exchange ideas and gain a greater appreciation of sustainability issues faced within the region.

The Campaign Clinic will conclude with a field trip and Get-Together Night! The Get-Together Night will provide the youths with the opportunity to network as well as meet their mentors in person for the first time, to officially kick start the 10-week Incubator!

EMCEES

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Kah Mun

Sustainability Professional & Creator of ‘How Light Falls’

Melissa Tan

Climate Action & Sustainability Advocate, @heymelissatan

Panel Discussion 1: The Power of Youth in Stewarding Change: What Connects Net Zero, Circular Economy, Biodiversity & Sustainable Finance?

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Audrey Tan

Science Communication and Outreach Lead, National University of Singapore

Kristina Anguelova

Head of Asia Sustainable Finance, WWF Singapore

Bryan T. McCann

Head of Supply, Origination, Climate Impact X

Allan Lim

Founder, Alpha Biofuels

Elizabeth Clarke

Director of Conservation and Science, WWF Singapore

Workshop 1: INSPIRATION FOR YOUR VISION

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Lekha Patmanathan

Senior Associate, The Center for Sustainable Finance and Private Wealth (CSP SG)

Yep Chek Seng Jeryl

Product Innovation Lead, Semula

Elliott James Ong

Conservationist, @hiddenwilds

Gretel Seet Jia Xuan

Chapter Coordinator, Singapore Youth Voices for Biodiversity

Mohamed Yasser Amin

Chief Stridy Officer, Stridy

Panel Discussion 2:

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Woo Qiyun

Environmental Communicator, The Weird and Wild

Natalie Steisser

Climate Designer, anewkind.studio and Climate Designers

Kong Man Jing

Co-founder, Just Keep Thinking

Jessie Khin

Manager, Digital Marketing and Fundraising, WWF Singapore

Workshop 2: Exploring Different Mediums of Storytelling

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Jacqui Hocking

CEO & Storyteller, VS Story — A Redhill Company

Darel Seow

Illustrator and Educator

Zi Shan Kow

Ideation Exercise: Create your Content!

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Sunny Johar

Director, Digital Strategy, KRDS Singapore
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Sandra Seah

Partner, Bird & Bird ATMD

Talk: Discussion on ethics of digital advocacy, putting out the right information

Panel Discussion 3: BUILDING YOUR TRIBE ACROSS TIME & SPACE: COMMUNITY BUILDING ON SOCIAL MEDIA, AND BEYOND

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Marla Lise

Managing Director, The English Curve

Sam Shu Qin

Co-founder, Our Singapore Reefs

Kong Man Jing

Co-founder, Just Keep Thinking

Christine Amour-Levar

Founder & CEO, HER Planet Earth

SCHEDULE

1ST SEPTEMBER 2023 (FRIDAY)

DAY 1: BUILDING SUSTAINABILITY KNOWLEDGE: FINDING YOUR NICHE

9:00AM - 9:40AM

Welcome Address & Opening Speeches

9:40AM - 11:40AM

PANEL DISCUSSION 1:
Towards a Common Goal: What Connects Net Zero, Circular Economy, Biodiversity & Sustainable Finance?

Immerse the participants into various sustainability topics and inform of case studies within the ASEAN region

11:40AM - 12:00PM

Introduction of the Guidebook and Playbook

12:00PM - 1:30PM

LUNCH BREAK

1:30PM - 4:00PM

FIELD TRIP:

Explore a sustainability industry addressing the topic of Net Zero, Circular Economy or Biodiversity in Singapore

9:30AM - 9:45AM

Welcome Back to Day 2:
Ice Breaker

9:45AM - 12:15PM

WORKSHOP 1:
INSPIRATION FOR YOUR VISION

4 Youth Eco-Champions share their sustainability journey and contributions to conversation to inspire participants to develop their vision statement for their campaigns

12:15PM - 1:45PM

LUNCH BREAK

1:45PM - 2:30PM

PANEL DISCUSSION 2:
Developing your Brand Identity & Exploring Visual Storytelling (Science Communication)

Key elements to building the participant’s unique brand campaign identity and learning the tools to do effective science communication.

2:30PM - 2:45PM

15-MINUTE BREAK

1:45PM - 2:30PM

WORKSHOP 2:
Exploring Different Mediums of Storytelling

Join an illustrator, writer or photographer to learn different storytelling techniques.

3:30PM - 4:30PM

IDEATION EXERCISE 1:
Create your Content!

Join an illustrator, writer or photographer to learn different storytelling techniques.

4:30PM - 5:00PM

SHARE YOUR IDEAS!

5:00PM - 5:45PM

TALK:
Ethics of digital advocacy and putting out the right information.

Discuss the duality of social media and the importance of disseminating the right information.

5:45PM - 6:00PM

WRAP UP!

2ND SEPTEMBER 2023 (SATURDAY)

DAY 2: DEVELOPING YOUR VISION & BRANDING

3RD SEPTEMBER 2023 (SUNDAY)

DAY 3: COMMUNITY BUILDING & BEYOND THE CAMPAIGN

9:30AM - 9:45AM

Welcome Back to Day 3:
Ice-breaker activity & Reflections

9:45AM - 11:15AM

PANEL DISCUSSION 3:
Building your Tribe Across Time & Space: Community Building on Social Media, and Beyond

Leveraging off social media to build a community with like-minded individuals and mobilising them to make a difference

11:15AM - 12:00PM

IDEATION EXERCISE 2:
What is Your Vision of Community?

12:00PM - 1:15PM

LUNCH BREAK

1:15PM - 2:45PM

BUILDING YOUR PITCH:

Vision Statement, Brand Identity, Sample Posts

2:45PM - 3:00PM

15-MINUTE BREAK

3:00PM - 5:00PM

CAMPAIGN CLINIC PRESENTATION!

3-minute campaign pitch to your peers and receive feedback from experts

5:00PM - 5:30PM

WRAP UP!

Head to Get-Together Night

6:00PM - 9:00PM

GET TOGETHER NIGHT

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Get Together Night

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