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CAMPAIGN

CLINIC

90 selected youth from the ASEAN region will gather in Singapore for the 3-day Campaign Clinic which aims to nurture the participants’ social media campaigns to be 80% launch ready. The Campaign Clinic is designed to facilitate a deeper understanding on sustainability, digital marketing, sustainability advocacy and community building through talks, ideation exercises, group discussions and workshops.

​​Youths will receive personalised supervision from consultants and speakers. Participants will also be put into accountability groups with other like-minded youths and #WeGotThis alumni where they will get to exchange ideas and gain a greater appreciation of sustainability issues faced within the region.

The Campaign Clinic will conclude with a field trip and Get-Together Night! The Get-Together Night will provide the youths with the opportunity to network as well as meet their mentors in person for the first time, to officially kick start the 10-week Incubator!

SCHEDULE

1ST SEPTEMBER 2023 (FRIDAY)

DAY 1: BUILDING SUSTAINABILITY KNOWLEDGE: FINDING YOUR NICHE

9:00AM - 9:40AM

Welcome Address & Opening Speeches

9:40AM - 11:40AM

PANEL DISCUSSION 1:
Towards a Common Goal: What Connects Net Zero, Circular Economy, Biodiversity & Sustainable Finance?

Immerse the participants into various sustainability topics and inform of case studies within the ASEAN region

11:40AM - 12:00PM

Introduction of the Guidebook and Playbook

12:00PM - 1:30PM

LUNCH BREAK

1:30PM - 4:00PM

FIELD TRIP:

Explore a sustainability industry addressing the topic of Net Zero, Circular Economy or Biodiversity in Singapore

9:30AM - 9:45AM

Welcome Back to Day 2:
Ice Breaker

9:45AM - 12:15PM

WORKSHOP 1:
INSPIRATION FOR YOUR VISION

4 Youth Eco-Champions share their sustainability journey and contributions to conversation to inspire participants to develop their vision statement for their campaigns

12:15PM - 1:45PM

LUNCH BREAK

1:45PM - 2:30PM

PANEL DISCUSSION 2:
Developing your Brand Identity & Exploring Visual Storytelling (Science Communication)

Key elements to building the participant’s unique brand campaign identity and learning the tools to do effective science communication.

2:30PM - 2:45PM

15-MINUTE BREAK

1:45PM - 2:30PM

WORKSHOP 2:
Exploring Different Mediums of Storytelling

Join an illustrator, writer or photographer to learn different storytelling techniques.

3:30PM - 4:30PM

IDEATION EXERCISE 1:
Create your Content!

Join an illustrator, writer or photographer to learn different storytelling techniques.

4:30PM - 5:00PM

SHARE YOUR IDEAS!

5:00PM - 5:45PM

TALK:
Ethics of digital advocacy and putting out the right information.

Discuss the duality of social media and the importance of disseminating the right information.

5:45PM - 6:00PM

WRAP UP!

2ND SEPTEMBER 2023 (SATURDAY)

DAY 2: DEVELOPING YOUR VISION & BRANDING

3RD SEPTEMBER 2023 (SUNDAY)

DAY 3: COMMUNITY BUILDING & BEYOND THE CAMPAIGN

9:30AM - 9:45AM

Welcome Back to Day 3:
Ice-breaker activity & Reflections

9:45AM - 11:15AM

PANEL DISCUSSION 3:
Building your Tribe Across Time & Space: Community Building on Social Media, and Beyond

Leveraging off social media to build a community with like-minded individuals and mobilising them to make a difference

11:15AM - 12:00PM

IDEATION EXERCISE 2:
What is Your Vision of Community?

12:00PM - 1:15PM

LUNCH BREAK

1:15PM - 2:45PM

BUILDING YOUR PITCH:

Vision Statement, Brand Identity, Sample Posts

2:45PM - 3:00PM

15-MINUTE BREAK

3:00PM - 5:00PM

CAMPAIGN CLINIC PRESENTATION!

3-minute campaign pitch to your peers and receive feedback from experts

5:00PM - 5:30PM

WRAP UP!

Head to Get-Together Night

6:00PM - 9:00PM

GET TOGETHER NIGHT

Do you want to be a digital advocate on sustainability?

Join the #WeGotThis Incubator Today!

START TODAY
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