Singapore, 29 September 2021 – Barramundi Group, a leader in pioneering the future of barramundi through end-to-end sustainable aquaculture, and the World Wide Fund For Nature (WWF) Singapore, one of the world’s largest and most experienced independent conservation organisations, have entered into a landmark partnership to increase responsible seafood production in Singapore. WWF-Singapore will be a key enabler for a local aquaculture improvement project undertaken by Barramundi Group, and set the Group on track to achieve the esteemed standards of the Aquaculture Stewardship Council (ASC).
As part of this strategic engagement, WWF-Singapore will provide advice and guidance in terms of the implementation of the aquaculture improvement work plan, as well as mark out milestones to address gaps between current practices and the ASC standard. Throughout the work plan, WWF-Singapore will work closely with the Group to ensure transparent tracking of the farm’s performance against the pre-established milestones. The execution and delivery of the project will take place at the new grow-out site between Lazarus and at St. John’s Island, as well as at the farm’s existing 2 sites in the south of Singapore.
In line with other international standards such as the Best Aquaculture Practices (BAP), the ASC certification is one of the hallmarks of the highest environmental and social sustainability standards for farmed seafood. Barramundi Group was the first company to secure a 4-star BAP rating in both Australia (in 2016) and Singapore (in 2018). Both BAP and ASC certifications are widely trusted and recognised by discerning seafood consumers globally.
Upon the successful attainment of the ASC standard, Barramundi Group aims to be the first aquaculture player to be ASC-certified in Singapore. This would be a historic moment for the local aquaculture industry, and a breakthrough that will hasten the nation’s stride to greater sustainable consumption.
Commenting on the strategic engagement, Andreas von Scholten, Chief Executive Officer of Barramundi Group, said, “It is our great privilege to have WWF-Singapore, an organisation with such a rich history and extensive international experience, to acknowledge and elevate the sustainability work that we do at Barramundi Group. Our partnership with WWF-Singapore is only the beginning of a long-term relationship that could accelerate Singapore’s journey to raising responsible seafood consumption. Further to this, we believe that this exercise will allow us to upskill considerably and enable us to replicate and scale these best practices across our farm operations in Australia and Brunei as well.”
R. Raghunathan, Chief Executive Officer, WWF-Singapore, said, “WWF-Singapore’s collaboration with Barramundi Group is an important step forward to increasing the domestic supply of responsible seafood — supporting both the Green Plan 2030 and the “30 by 30” goal. It is also a critical milestone for our Responsible Seafood Action (REACT) programme, which aims to help Singapore develop into an internationally recognised hub for responsible aquaculture production, while encouraging responsible seafood consumption by engaging stakeholders across the seafood value chain. We look forward to transforming Singapore’s aquaculture sector together.”
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About Barramundi Group
Barramundi Group brings great-tasting premium quality fish to the world, with sustainability at our core. Our mission is to help close the world’s protein gap by tapping into the potential of barramundi. Through our pioneering, world-class research and technology, our sustainable best practices enable us to produce responsibly-farmed barramundi while safeguarding the world’s oceans and environmental resources. Operating farms in Australia, Singapore, and Brunei, we have control over the entire value chain – from farm to fork – with established sales and distribution networks in major cities all over the world. For more, please visit barramundi.com.
About WWF-Singapore
WWF is one of the world’s largest and most respected independent conservation organisations. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature.
As one of WWF’s international hubs, WWF-Singapore supports a global network spanning over 100 countries. We work to meet key conservation goals, such as deforestation, haze pollution, food security, sustainable consumption, sustainable finance and illegal wildlife trade. For more information, visit https://www.wwf.sg/.
For more information, please contact:
| Stella Tan – Account Director Baldwin Boyle Group Telephone: +65 9177 4692 Email: stella.tan@baldwinboyle.com | Amelia Tan – Account Executive Baldwin Boyle Group Telephone: +65 9324 7516 Email: amelia.tan@baldwinboyle.com |
