CHIEF EXECUTIVE OFFICER
As CEO of WWF-Singapore, Vivek Kumar drives transformative growth and provides strategic leadership in conservation and sustainability strategies with global impact and local relevance.
With over 20 years of leadership experience, he excels in strategic innovation across the nonprofit, media, public sector, and retail industries. Under Vivek’s leadership, WWF-Singapore supports a global network across 100+ countries, focusing on climate action, biodiversity conservation, market transformation, sustainable finance, and community engagement. A good example of WWF’s neutral convenor role is the WWF Earth Summit, which unites stakeholders on climate science and solutions, fostering strategic partnerships with corporates, governments, and communities to advance impactful environmental initiatives.
Vivek brings governance experience from his prior board positions with Enterprise Singapore, IMDA, NTUC Link, and Assurity Trusted Solutions (GovTech Singapore). He also serves as a Steering Committee Member of the Southeast Asia Climate and Nature-based Solutions (SCeNe) Coalition and as Honorary Advisory Committee Member of the Gujarat International Finance Tec (GIFT) City.
DIRECTOR OF CONSERVATION & SCIENCE
Uma Sachidhanandam is currently the Director of Conservation & Science at WWF-Singapore where she works with conservation, and education and outreach teams. She was previously a senior lecturer on sustainability with Republic Polytechnic for ten years. She started her career at the Singapore Environment Council and at the time of her departure was Deputy Director of the organisation and Director of Projects. She has had over the years the opportunity to build up a wealth of experience relevant to Singapore’s conservation agenda. She has published scientific papers and books on sustainability issues and biodiversity. She holds a Masters in Zoology from the National University of Singapore.
DIRECTOR OF CLIMATE & SUSTAINABILITY
Kamal Seth is the Climate & Sustainability Director at WWF-Singapore, leading initiatives to leverage the power of the finance sector to transform energy and commodities markets to reach net-zero and nature-positive targets.
He works closely with large-scale organisations to take the necessary actions for UN SDG 12 – Responsible Consumption and Production, UN SDG 13 – Climate Action and UN SDG 15 – Life on Land amongst many others. Kamal has been managing global partnerships and programmes with key stakeholders like companies, financial institutions, civil society organisations, sustainability standards and governments to halt deforestation and improve the livelihood of smallholders connected to commodities like palm oil.
Kamal is a board member of the Roundtable on Sustainable Palm Oil (RSPO) and co-chair of its ‘Assurance Standing Committee’ and ‘Shared Responsibility Working Group’. He is also a member of the RSPO’s ‘Standards Review Steering Group’ and been part of the World Economic Forum’s (WEF) ‘Expert Review Panel’, COP26’s Forest, Agriculture and Commodity Trade – FACT Dialogue’s Global Multi-stakeholder Taskforce, UNDP’s Green Commodity Community, OECD-FAO’s Multi-stakeholder Advisory Group on Responsible Agricultural Supply Chains and Zoological Society of London’s Technical Advisory Group for SPOTT platform for palm oil.
DIRECTOR OF FINANCE & OPERATIONS
Sophia is the Director of Finance & Operations. Previously serving as the Director of Finance since September 2021, she has adeptly steered WWF-Singapore through the pandemic, leading digital and operational transformations. In her capacity, Sophia reinforced controls and governance to comply with the Singapore Charities Act, Financial Reporting Standards, and WWF’s global policies. Her leadership focused on data-informed decision-making, operational efficiency, and ensuring financial stability to support WWF’s conservation efforts in Singapore and regionally.
Prior to joining WWF Singapore, Sophia held a range of finance responsibilities, including strategy development, financial planning, controllership, digital transformation, corporate finance, mergers and acquisitions, and integration.
Sophia brought valuable experience from senior finance roles at Unilever’s global business unit and Diageo Asia Pacific’s regional leadership team. Additionally, she worked in corporate finance roles in the energy industry from 2005 to 2012, specializing in project investment, financing, and business expansion.
Sophia is a Chartered Accountant with a master’s degree in Management of Information Systems and Digital Innovation from the University of Warwick. Beyond her professional life, she values quality time with her family and enjoys amateur hiking as a way to connect with nature.
DIRECTOR OF GROWTH AND PARTNERSHIPS
Mayj Tolentino is the Director of Growth and Partnerships, where she leads and develops fundraising and retention strategies across WWF’s various fundraising channels within corporate partnerships, philanthropy and individual giving.
Funds raised are then used to support WWF’s education and conservation work such as youth programmes, coral reef restoration in Singapore and within the Coral Triangle, mangrove restoration and wildlife protection across the region and many more. Mayj’s team also works closely with WWF’s Climate and Sustainability Team to improve businesses’ supply chains and the production of commodities that affect forests, freshwater, oceans and the global climate.
Before her Director appointment, Mayj headed WWF’s Partnerships Team and was instrumental in developing long-term partnerships with Marina Bay Sands, Grab, Asian Tigers Mobility, regional collaborations with Epson Southeast Asia and Agoda, including the first-ever international partnership for Earth Hour with Epson.
Mayj holds a Bachelor’s Degree, Major in Marketing Management from St. Scholastica’s College, Manila, and is a graduate of Inspirational Leadership, International Institute for Management Development (IMD Business School).
DIRECTOR OF PEOPLE & CULTURE
Linda Koh joined WWF-Singapore as Director, People & Culture on 22 November 2023, bringing with her 20 years of HR expertise. Prior to her role, Linda served as the Director of Human Resources at Shangri-La Singapore, where she was a key member of the Executive Committee and provided invaluable HR advisory and support to the hotel’s senior leadership team. She also served SMRT Corporation Ltd, a public transport service provider, as Senior HRBP and has been in a leadership position leading HR teams since 2009.
Linda’s extensive HR leadership extends beyond Singapore to encompass markets within the Southeast Asia & Australasia Region, including Indonesia, Malaysia, The Philippines, Thailand, and Australia, where she managed the full spectrum of HR services.
Linda graduated with a Masters in Human Resource Management from Murdoch University, Australia.
HEAD OF EDUCATION OUTREACH
Jayasri has been working in the field of nature conservation and research management in Singapore for more than 10 years. She obtained a Bachelors in Life sciences and Masters in Science Communication from the National University of Singapore. She has led multiple nature outreach initiatives such as citizen science surveys and education programmes for school students. She is deeply interested in primate behaviour, having done research projects on Long-tailed Macaques in Singapore and published articles in reputed journals. At WWF-Singapore, she heads the Education and Outreach team and oversees various engagements for students, youth, volunteers and the community.
Head of F2F Development & Growth
Sophia is the Director of Finance & Operations. Previously serving as the Director of Finance since September 2021, she has adeptly steered WWF-Singapore through the pandemic, leading digital and operational transformations. In her capacity, Sophia reinforced controls and governance to comply with the Singapore Charities Act, Financial Reporting Standards, and WWF’s global policies. Her leadership focused on data-informed decision-making, operational efficiency, and ensuring financial stability to support WWF’s conservation efforts in Singapore and regionally.
Prior to joining WWF Singapore, Sophia held a range of finance responsibilities, including strategy development, financial planning, controllership, digital transformation, corporate finance, mergers and acquisitions, and integration.
Sophia brought valuable experience from senior finance roles at Unilever’s global business unit and Diageo Asia Pacific’s regional leadership team. Additionally, she worked in corporate finance roles in the energy industry from 2005 to 2012, specializing in project investment, financing, and business expansion.
Sophia is a Chartered Accountant with a master’s degree in Management of Information Systems and Digital Innovation from the University of Warwick. Beyond her professional life, she values quality time with her family and enjoys amateur hiking as a way to connect with nature.
HEAD OF PHILANTHROPY
Rindy oversees the Philanthropy portfolio of WWF-Singapore where she develops and manages relationships with philanthropists, family offices, trusts and foundations to support the WWF’s strategic priorities in Singapore and Southeast Asia.
She started her career in the arts industry, working at the National Palace Museum in Taipei, the British Museum and Sotheby’s London and New York. Over the past decade, Rindy has held positions such as Chief of Staff for the China office of the Bill and Melinda Gates Foundation and Executive Director of the US-China Innovation Alliance, primarily focusing on developing and building key partnerships.
Rindy holds a Bachelor’s degree double majoring in Cinema and Media Studies and East Asian Studies from Wellesley College, and a Master’s degree in Art History from Oxford University.
HEAD OF MARKET TRANSFORMATION
Hazel Xu is the Head of Brand & Communications. In her role, Hazel and her team advocate for positive change both locally and regionally through strategy-led initiatives, with the goal of creating a sustainable future in which nature and people thrive together. They achieve this by fostering collaboration with communities, businesses and governments.
She brings 12 years of integrated communications experience in both the private and statutory sectors, having held various positions at Asia Pacific Breweries Singapore (APBS) – an operating company of HEINEKEN, Sentosa Development Corporation (SDC), and Mount Faber Leisure Group.
Hazel holds a Bachelor of Communications from the Singapore University of Social Sciences (SUSS) and has earned an executive leadership certificate from Harvard Kennedy School.
HEAD OF FINANCE
Hazel Xu is the Head of Brand & Communications. In her role, Hazel and her team advocate for positive change both locally and regionally through strategy-led initiatives, with the goal of creating a sustainable future in which nature and people thrive together. They achieve this by fostering collaboration with communities, businesses and governments.
She brings 12 years of integrated communications experience in both the private and statutory sectors, having held various positions at Asia Pacific Breweries Singapore (APBS) – an operating company of HEINEKEN, Sentosa Development Corporation (SDC), and Mount Faber Leisure Group.
Hazel holds a Bachelor of Communications from the Singapore University of Social Sciences (SUSS) and has earned an executive leadership certificate from Harvard Kennedy School.
HEAD OF STRATEGIC COMMUNICATIONS & EXTERNAL RELATIONS
Hazel Xu is the Head of Brand & Communications. In her role, Hazel and her team advocate for positive change both locally and regionally through strategy-led initiatives, with the goal of creating a sustainable future in which nature and people thrive together. They achieve this by fostering collaboration with communities, businesses and governments.
She brings 12 years of integrated communications experience in both the private and statutory sectors, having held various positions at Asia Pacific Breweries Singapore (APBS) – an operating company of HEINEKEN, Sentosa Development Corporation (SDC), and Mount Faber Leisure Group.
Hazel holds a Bachelor of Communications from the Singapore University of Social Sciences (SUSS) and has earned an executive leadership certificate from Harvard Kennedy School.
HEAD OF DIGITAL & GROWTH MARKETING
Bhaskar serves as the Head of Digital and Growth Marketing at WWF Singapore, leading a comprehensive strategy to manage individual giving and develop strategic corporate partnerships. His focus includes enhancing engagement, fundraising, and partnerships aligned with WWF Singapore’s mission on Climate & Sustainability, Nature, and Community.
He oversees teams responsible for donor communication, tele-fundraising, digital fundraising, donor analytics, social media, program communications, and Middle and High-Value donor programs. With extensive experience across corporate and development sectors—previously at Bharti-AXA, UNICEF, Lions Club International Foundation, and the World Food Programme—Bhaskar has managed roles encompassing insurance, investment, face-to-face and digital fundraising, integrated fundraising, tele-fundraising, and corporate, foundation, and government partnerships.
His expertise spans multichannel fundraising, sales, retention, business insights, partnerships, communications, and digital transformation across Asia, Europe, Oceania, the Middle East, and North America. Bhaskar holds Master’s and Bachelor’s degrees, complemented by training in Social Impact Strategy, Business Analytics & Insights, and Consumer Neuroscience.
HEAD OF BRAND & COMMUNICATIONS
Hazel Xu is the Head of Brand & Communications. In her role, Hazel and her team advocate for positive change both locally and regionally through strategy-led initiatives, with the goal of creating a sustainable future in which nature and people thrive together. They achieve this by fostering collaboration with communities, businesses and governments.
She brings 12 years of integrated communications experience in both the private and statutory sectors, having held various positions at Asia Pacific Breweries Singapore (APBS) – an operating company of HEINEKEN, Sentosa Development Corporation (SDC), and Mount Faber Leisure Group.
Hazel holds a Bachelor of Communications from the Singapore University of Social Sciences (SUSS) and has earned an executive leadership certificate from Harvard Kennedy School.
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