Skip to content
  • Home
  • Our Work
    • Our Work
    • Climate
      • Net Zero Carbon
      • Sustainable Finance
    • Sustainability & Circular Economy
      • Sustainable Palm Oil
      • Circular Economy
    • Nature & Biodiversity
      • Illegal Wildlife Trade
      • Marine Conservation
      • Forest Landscape Restoration
    • Closer to Home
      • Future Sustainability Leaders
      • Green Cities
  • About Us
    • About us
    • Chairman & CEO Message
    • Board of Directors
    • Senior Management
    • Whistleblowing Policy
    • Personal Data Protection Policy
    • Work With Us
    • Volunteering
  • Resources
    • Resources
    • Annual Reports
    • News, Reports & Events
  • Partnerships
    • Partnerships
    • Corporate Partnerships
    • Government Partnerships
    • Philanthropy
  • Home
  • Our Work
    • Our Work
    • Climate
      • Net Zero Carbon
      • Sustainable Finance
    • Sustainability & Circular Economy
      • Sustainable Palm Oil
      • Circular Economy
    • Nature & Biodiversity
      • Illegal Wildlife Trade
      • Marine Conservation
      • Forest Landscape Restoration
    • Closer to Home
      • Future Sustainability Leaders
      • Green Cities
  • About Us
    • About us
    • Chairman & CEO Message
    • Board of Directors
    • Senior Management
    • Whistleblowing Policy
    • Personal Data Protection Policy
    • Work With Us
    • Volunteering
  • Resources
    • Resources
    • Annual Reports
    • News, Reports & Events
  • Partnerships
    • Partnerships
    • Corporate Partnerships
    • Government Partnerships
    • Philanthropy
Menu
  • Support WWF
    • Donate
    • Adopt
    • Fundraiser
  • Support WWF
    • Donate
    • Adopt
    • Fundraiser
  • Home
  • Our Work
    • Our Work
    • Climate
      • Net Zero Carbon
      • Sustainable Finance
    • Sustainability & Circular Economy
      • Sustainable Palm Oil
      • Circular Economy
    • Nature & Biodiversity
      • Illegal Wildlife Trade
      • Marine Conservation
      • Forest Landscape Restoration
    • Closer to Home
      • Future Sustainability Leaders
      • Green Cities
  • About Us
    • About us
    • Chairman & CEO Message
    • Board of Directors
    • Senior Management
    • Whistleblowing Policy
    • Personal Data Protection Policy
    • Work With Us
    • Volunteering
  • Resources
    • Resources
    • Annual Reports
    • News, Reports & Events
  • Partnerships
    • Partnerships
    • Corporate Partnerships
    • Government Partnerships
    • Philanthropy
DONATE
ADOPT
SHOP

Building a future in which people live in harmony with nature

Facebook Instagram Youtube Linkedin Twitter

Home » Supply chain cooperation needed to drive sustainable seafood

Supply chain cooperation needed to drive sustainable seafood

October 28, 2013

Singapore, 28 October 2013 –  Ting Zhi, Berhenti, Pothum. Stop, in whichever language it makes you to, before you pop that Tiger Prawn tempura in. That luscious mouthful of prawn on your plate, often from Indonesia and Thailand, comes at a devastating price to the environment and local communities. Ditto for the Bluefin Tuna, Humphead Wrasse, Crimson Snapper, Flower Crab, Polkadot Grouper and many more species of seafood that are effortlessly consumed in Singapore. In a gulp the fish is over and so is its survivability in the wild.

Addressing that issue, WWF (World Wide Fund for Nature) Singapore and the Marine Stewardship Council (MSC) today held Singapore’s first Sustainable Seafood Business Forum, bringing together fisheries, traders and retailers to drive sustainability throughout the seafood supply chain. The initiative will promote sustainable procurement and consumption practices of seafood in the island and spread public awareness about the available choice of a wide range of sustainable seafood products and suppliers.

Speakers at the forum from certified sustainable fisheries and farms in the region, technical experts in conservation and sustainability and members of the civil society backed Singapore’s first ever sustainable seafood initiative.

WWF-Singapore and MSC further announced that the business forum was not just a one-off event, instead a precursor to its inaugural sustainable seafood festival scheduled for June 2014. The week-long festival will bring on board some of Singapore’s most popular restaurants, hotels and supermarkets to collectively raise awareness and promote sustainable seafood options to the general populace.

Ms Elaine Tan, CEO, WWF-Singapore said, it was about time that Singapore as a nation took a conscious and collective step in addressing the situation, thus raising the bar of sustainability. “As a nation, we consume an average of 140,000 tonnes of seafood every year. But our supplies are fast running out – 87 percent of the world’s fisheries are fully or overexploited.”

Ms. Tan also said that WWF-Singapore recognised the need to be the drivers of a significant change phenomenon. “We will work together with the industry, public and private partners and hold hands with the supply chain so as to influence consumer behaviour and consumption patterns. We hope today’s Sustainable Seafood Trade Forum provides the industry with a platform to exchange ideas and proposals on sustainability, and encourage them to come onboard with us. The common goal of achieving sustainability will not only ensure the long-term viability of the industry, but also compliment the sustainable supply of fish and seafood that we enjoy today.”

Ms. Tan’s thoughts were echoed by Mr. Kelvin Ng, Asia Pacific Director, MSC.  “The ocean is not a bottomless pit and we need to do our part to ensure the future generation enjoys the same seafood we do today. Every player in the market – fisheries, distributors, food service and retailers plays an important and critical role in this market transformation journey,” said Mr. Ng.

Mr. Ng also emphasised on the importance of sustainability in safeguarding business cycles. “MSC Sustainable certified seafood is important because it also ensures supply and the longevity of the seafood businesses in Singapore. We are delighted that Shangri-La Hotel Singapore and Raffles Marina has taken on this leadership position to be a pioneer in promoting MSC-certified sustainable seafood for this week in their respective restaurants.”

He said he hoped through Singapore’s first seafood business forum, everyone would acquire a better understanding about MSC’s novel program and be inspired to do their part, thereby starting to make changes to their sourcing policies and sourcing only for responsibly-harvested seafood.

Meanwhile, Manfred Weber, General Manager of Shangri-La Hotel said that sustainable sourcing was an integral part of their operations.

“After launching our Sustainable Seafood Policy in January 2012, we continue to build new partnerships and initiatives to enhance our efforts in being a socially responsible hotel,” said Mr. Weber.

He also said that he was confident that the hotel’s collaboration with the World Wide Fund for Nature and Marine Stewardship Council would be rewarding for his colleagues, guests and business partners.

WWF-Singapore and MSC expect the level of engagement with the members of public to increase with more industry leaders joining the sustainable seafood movement. So the next time your taste buds get the better of your conscience, sit back, give the environment a chance and think twice. That’s right, think again, san si er xing, fikir dua kali, yosiyungle marupadiyum. It’s about time our food for thought comes from your seafood.

About World Wide Fund for Nature Singapore

WWF – World Wide Fund for Nature is the world’s largest and most respected independent conservation organizations, with almost five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. wwf.sg

About Marine Stewardship Council

The Marine Stewardship Council (MSC) is an international non-profit organisation set up to help transform the seafood market to a sustainable basis. The MSC runs the only certification and ecolabelling programme for wild-capture fisheries consistent with the ISEAL Code of Good Practice for Setting Social and Environmental Standards and the United Nations Food and Agricultural Organisation Guidelines for the Eco-labelling of Fish and Fishery Products from Marine Capture Fisheries.

In total, over 300 fisheries are engaged in the MSC programme with 207 certified and over 100 under full assessment. Another 40 to 50 fisheries are in confidential pre-assessment. Together, fisheries already certified or in full assessment record annual catches of close to ten million metric tonnes of seafood. This represents over eleven per cent of the annual global harvest of wild capture fisheries. Certified fisheries currently land over seven million metric tonnes of seafood annually – close to eight per cent of the total harvest from wild capture fisheries. Worldwide, more than 21,000 seafood products, which can be traced back to the certified sustainable fisheries, bear the blue MSC ecolabel.

For more details, please contact:

Karen Lin
Communications Manager
WWF-Singapore
Email: klin@wwf.sg
Tel: +65 6730 8115
Mobile: +65 9623 0355

Agnes Heng
Asia Pacific Communications Manager
Marine Stewardship Council
Email: agnes.heng@msc.org
Tel: +65 6472 3280
Mobile: +65 9682 0629

PrevBack to Previous Page
NextNext

RELATED PUBLICATIONS

Supply chain cooperation needed to drive sustainable seafood
DOWNLOAD

RELATED LINKS

SHARE THIS

RELATED ARTICLES

Loading...
March 22, 2025

Add Your Heading Text Here

A City Dims, a Nation Shines: WWF Earth Hour Festival at Sentosa Sensoryscape Unites Thousands Across Singapore to Drive Sustained Collaboration for a Nature-Positive Future

March 10, 2025

Add Your Heading Text Here

WWF Earth Hour Festival 2025 at Sentosa Sensoryscape will feature community driven engagement at Singapore’s green connector and empower the public to adopt climate and nature-positive habits for SG60 and beyond

January 23, 2025

Add Your Heading Text Here

Agoda Expands Its Eco Deals Program Pledging Up to $1.5 Million to Fund Critical Conservation Projects Across 10 Asian Markets in Partnership with WWF

December 19, 2024

Add Your Heading Text Here

SUSBA 2024 Report

Facebook Instagram Youtube Linkedin X-twitter

Help us build a future in which people live in harmony with nature

Contact Us
354 Tanglin Road #02-11, Tanglin Block Tanglin International Centre Singapore 247672

+65 6730 8100

info@wwf.sg

Our Work
  • Climate
  • Sustainability & Circular Economy
  • Nature & Biodiversity
  • Closer to Home
  • Climate
  • Sustainability & Circular Economy
  • Nature & Biodiversity
  • Closer to Home
About Us
  • About us
  • Chairman & CEO’s Note
  • Board of Directors
  • Senior Management
  • Whistleblowing Policy
  • Personal Data Protection Policy
  • Work With Us
  • Volunteering
  • About us
  • Chairman & CEO’s Note
  • Board of Directors
  • Senior Management
  • Whistleblowing Policy
  • Personal Data Protection Policy
  • Work With Us
  • Volunteering
Resources
  • Annual reports
  • News, Reports & Events
  • Blog
  • Annual reports
  • News, Reports & Events
  • Blog
Partnerships
  • Corporate Partnerships
  • Government Partnerships
  • Philanthropy
  • Corporate Partnerships
  • Government Partnerships
  • Philanthropy
Support WWF
  • Donate
  • Adopt
  • Fundraiser
  • Donate
  • Adopt
  • Fundraiser

©️ 2022 WWF – World Wide Fund for Nature (Singapore) Limited (UEN 200602275E) |
©️ 1986 Panda Symbol WWF – World Wide Fund For Nature (formerly World Wildlife Fund) | ®️ “WWF” is a WWF Registered Trademark

Eco School Registration

Particulars of Teacher-In-Charge

Preferred days and timings for workshops

(Read more about the workshops on the website)