WWF Singapore had their first public screening of “The End of the Line” on Sunday 13th September at the Singapore Botanic Gardens Botany Centre. The film screening had an excellent response, with all 180 seats snapped up within a week.
The End of the Line is the first major feature documentary film about the impact of overfishing on our oceans. Based on the book by journalist Charles Clover, the film depicts the dramatic decline in the world’s fish stocks, and aims to raise public awareness and stimulate political will and consumer action to secure a sustainable fishing industry. A specially established UK company, The Fish Film Company Limited made the film, directed by Rupert Murray. “The End of the Line” had its world premiere on January 19th 2009 at the Sundance Film Festival, USA, in the World Cinema Documentary Competition, and since then it has been released worldwide from 2009 using multiple formats and venues.
WWF Singapore organised the event as part of their sustainable seafood campaign, in the run up to the launch of the Singapore Seafood guide, and in support of conserving the marine resources of the Coral Triangle. The film was followed by the short feature documentary film “The Coral Triangle, Nursery of the Seas”, also by award winning director Rupert Murray.
WWF Singapore was delighted have Dr Geoffrey Muldoon, Head (Live Reef Fish Trade) Coral Triangle Network Initiative – WWF attending the screening and leading the question and answer session. Geoffrey assisted the film production team for “The End of the Line” by providing expertise on the Live Reef Fish Trade and the Coral Triangle. Several enlightening questions were raised by the audience which led to some interesting discussions.
Due to an overwhelmingly positive response to the film WWF Singapore will be having another public screening later this year.