As a result of the tremendous support it has garnered over the past three years, the WWF – World Wide Fund for Nature – will bring its Official Earth Hour Celebration – to Orchard Road on 31 March 2012, Saturday.
The celebration will see a series of fun yet symbolic activities including a phenomenal human formation along Orchard Road, during the momentous lights-out hour which will commence at 8.30 pm.
This is WWF’s fourth consecutive year organising Earth Hour in Singapore and this year’s programme expects to encourage even more individuals and organisations to do their part for the environment.
Be An Earth Hour Ambassador
In line with this year’s Earth Hour theme of ‘I Will If You Will’ which aims to inspire local communities to create their own challenges to undertake sustainable actions to protect our planet, WWF Singapore is urging 3,000 Singaporeans, residents and individuals to sign up and be an Earth Hour Ambassador.
What does an Earth Hour Ambassador do?
All Earth Hour Ambassadors will have the opportunity to be a part of the first ever Earth Hour human formation in Singapore.
The formation in the shape of ‘60+ SINGAPORE’ will take place at the heart of Orchard Road. ‘60’ stands for the 60 minutes in an hour; and the ‘+’ emphasises the importance of going beyond the initiative of ‘switching off lights’ for just one hour, encouraging individuals to proactively undertake sustainable action to protect the environment.
This inaugural mass symbol will be a celebratory showcase of concerted support for nature conservation by individuals of all ages and from all walks of life. However, for safety reasons, there is a minimum height of 1.2 m for participants in the human formation.
Action speaks louder than words. And as role models to the local community, all Earth Hour Ambassadors will pledge to reduce their impact on our planet, and it can be as simple as bringing a reusable bag when shopping. Earth Hour Ambassadors will take on more proactive roles in joining WWF spread the word and encourage more to join the cause of protecting our planet.
Everyone is encouraged to bring along their environmentally-friendly candles made out of beeswax or vegetable wax to light up the darkness when the power is switched off at 8.30 pm.
WWF’s Earth Hour is sponsored by IKEA, and supported by Orchard Road Business Association (ORBA) and Ngee Ann City. Other key organisational partners include Leo Burnett, MindShare, and Weber Shandwick.