While politicians and a lot of companies are slowly implementing climate protection measures, the public can now play the online-game CEO2 – launched by financial service provider Allianz and WWF – to test potential climate change reduction business strategies.
In the game, users can slip into the role of a CEO and show which business strategies work out to reduce carbon, reduce risks and increase long-term profitability. The aim of the game is to identify which investments at what time will set the course for profitable growth in the low carbon economy of the future.
CEO2 shows the possible impacts of business decisions in the chemical, automobile, utility and finance industry during the next 20 years. Players’ success is measured according to the development of the stock price and carbon emissions.
According the recent Report on Energy and Climate Policy in Europe (RECIPE) drawn up by the Potsdam Institute for Climate Impact Research and supported by Allianz and WWF, Europe especially could profit from climate protection if it sets the framework for middle- and long-term reductions of greenhouse gas emissions.
CEO2 was developed by Allianz and WWF to show the long-term connections between investment cycles and carbon reduction strategies and decisions, and to reach a broad public audience.
The game is available on www.ceo2-game.com for free. It was developed by the Berlin communications agency LGM Interactive.
